The idea started in a 7:50 class. Daniel Kloehr had just finished his morning workout and wanted to stay awake in class.
“I needed to grab some form of energy drink or coffee pretty quick. All that really was accessible was a frappuccino,” Daniel said. “To me, it just tasted like a sugary, milk coffee product. I wanted to see if there was anything better out there.”
Despite his searching, Daniel didn’t find a drink that really fit the low-sugar, quality-coffee taste he craved. So he created his own.
Daniel launched Halo Brew, a cold brew coffee company in May 2019, the day after his graduation from ORU. He graduated with a degree in finance and played on the baseball team, so his undergrad experience yielded many early mornings.
The beginning of his junior year, Daniel started looking into creating a product that would fit the needs of college students who want to drink coffee with less sugar.
“A lot of the coffees out there are very high in sugar, but I wanted to make something with a great, strong coffee taste but still had the cream and sugar flavor that is not overwhelming,” Daniel said.
Halo Brew is a “Sweet, Not Sinful” beverage that comes in four flavors—original, vanilla, mocha, and maple—and a portion of the proceeds of every can goes to rescuing, sheltering, feeding or educating orphans, in partnership with the Tulsa non-profit With All My Heart.
Daniel had to develop and re-develop the product, failing and restarting, until he finally got it right. But even after the development, several manufactures turned his product down.
“When I first started, I thought I could develop a product and get it on the market in five or six months, and it took me two years to do that,” Daniel said. “I had a lot of doors close in that two-year process.”
When asked if he ever thought about giving up in the process, Daniel laughed and said, “Oh yeah, there were many times I wanted to give up, but I’m glad I didn’t.”
It’s a learning process when opportunities fall flat without any understanding of why, according to Daniel.
“Patience will always be an issue that comes up. Sometimes ‘no’ turns into ‘yes,’ and sometimes what you think will be a great opportunity, the door closes,” Daniel said. “Then you ask God, ‘Why did that not work out?’ Then, sometimes the very next day, the opportunity that comes is even better.”
What kept him going was going to God in prayer and waiting for the next step.
“A lot of the doors that opened came 24 to 48 hours after a door closed. That night before I usually wondered, ‘Really, do I want to keep going? I could move on.’ But doors always opened,” Daniel said.
Check out @halobrew_coffee on Instagram or visit halobrew.com for more information.