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What recruiters are looking for on LinkedIn

LinkedIn pro les are the modern day version of a résumé and can be used to set forward-thinking job seekers apart from the masses. LinkedIn, however, can be the most difficult-to-navigate social media platform. Here are some tips from professional recruiters on creating an impressive pro le.

1. Pay attention to small details.

Kelan Henderson, Director of Career Services at ORU, says a professional URL and email address—one that’s closest to your real name—will boost credibility. Lindsay Broughton, Human Resources Representative at The Persimmon Group of Tulsa and 2009 ORU alumna, says using bullet points instead of paragraphs to list job duties shows recruiters you can get the point across succinctly.

2. Bottom Line Up Front.

Clearly state career goals and objectives when lling in the summary section on LinkedIn.

“I prefer when someone includes a BLUF, or Bottom Line Up Front,” advises Broughton. “A short and sweet statement about what your professional goal is always helps me understand if my organization would be a fit.”

3. Keep it professional.

Information like religion, hobbies and interests should not be included on LinkedIn. Profile pictures should also be chosen more carefully than on other social media platforms.

“People often disqualify themselves for jobs by including unnecessary personal information,” said Henderson.

4. Showcase skills and portfolio pieces.

Optimize what a LinkedIn profile can do in a job search by utilizing its unique showcasing features. Sample work can be attached to Experiences and classwork to the Education section. Endorsements from connections can add believability to skills listed. Including all volunteer experiences, like ORU Missions and Outreach involvement, can beef up a profile when job experiences are lacking.

“LinkedIn gives you the ability to do what a résumé can’t,” said Henderson. “LinkedIn is also a portfolio, a place to network and a place to show your skills and have your network adorn those skills.”

5. Get recommendations.

The most credible LinkedIn profiles have recommendations from past employers, professors and co-workers.

“Most anyone can write an impressive summary about his or herself,” said Broughton. “Having someone else vouch for work ethic, skill set, or character is certainly more telling.”

6. Align yourself with a company.

Henderson suggests to those looking to be hired by a certain company to look at the company’s core values to see who and what they support. Then, add those things to the causes you support to show you have the same values.

Coming up with content for LinkedIn can be a challenge. Luckily ORU offers lots of volunteer and campus involvement opportunities. Remember these six things to impress future recruiters and land the job you’ve been hoping for.