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Tulsa’s Brookside business district trading up

Thursday announced a new grocery store’s entrance to Tulsa: speciality foods store Trader Joe’s will be opening a store on Brookside in late 2015.

The recent opening of Urban Outfitters on Brookside brought a smile to Tulsa millennials. The opening of Urban Outfitters is only the first step to midtown’s facelift

“Brookside is old, and right now, old is good,” City Planner Martha Schultz said. “The footprint is small. You don’t need a car to get around, and people want to keep it that way. Brookside is part of a neighborhood plan that is setting the table for private investment.”

Already the plan has brought in the wildly popular store Urban Outfitters. Now that plan is leading to bulldozing all buildings between E. 37th St. and E. 37th Pl. on Peoria Avenue to make way for Trader Joe’s. This includes a jewelry store, beauty salon and hipster-clothing store The Stash.

The California-based foods store values great food at great prices, a trait Tulsa’s citizens flock to.

“Bulldozers are expected on the site within the next week,” said ORU 2010 alumna and CB Richard Ellis Associate Caitlin Boewe, whose company manages the property.

Boewe noted Tahlequah-based Reasor’s Inc. will open in the 41st and Peoria anchor store which originally housed a Food Pyramid.

“There’s a lot happening in the Brookside area and across Tulsa,” Boewe said.

“Tulsa is a unique city,” said Crystal Keller, Tulsa construction and retail development manager. “It’s central to the U.S., and we want to encourage unique business that will improve the quality of life.”

Young people ages 15 to 34 comprise nearly 30 percent of Tulsa’s population, and the average household income is around $62,660, roughly 0.8 percent higher than the national average.

This young demographic and higher income bracket is attractive for “hip” stores like Urban Outfitters and Trader Joe’s, who cater to the bohemian, free-spirited crowd.

“Tulsa is different than any other place, and businesses want to come here,” Keller said.

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