For the married women of the world, a new frontier in at-home pregnancy testing has arrived. Church & Dwight Co., Inc. has pioneered a new age of pregnancy testing as they announce the world’s first ever Bluetooth Smart-enabled pregnancy test. First ResponseTM Pregnancy PRO connects a mobile application on a woman’s smart device. The app offers numerous facets of information concerning pregnancy while waiting for the test results.
“With Pregnancy PRO, we’ve leveraged unique consumer insights to develop a product that not only revolutionizes the pregnancy test category, but more importantly, provides women with the information they need during their journey,” said Stacey Feldman, Vice President of Marketing, Church & Dwight.
Pregnancy PRO is designed to keep women calm as they undergo this process. The app delivers step-by-step guidance and provides distractions while they await the expiration of the three-minute timer.
There are three options for distraction as the woman awaits her results. “Calm Me” offers relaxing visual content to ease nerves and anxiety. “Educate Me” provides content on fertility and pregnancy. “Entertain Me” displays videos and content as a distraction.
After the three minutes expire, the test results will appear on the test stick, and can be displayed on the mobile device after entering a secure code. Negative results will offer suggested next steps and informative resources, including cycle tracking to assist in a positive result the next time around. If the result is positive, Pregnancy PRO provides an estimated due date, pregnancy milestones, suggested questions to ask a healthcare provider, prenatal appointment reminders and timely updates about the baby’s growth.
“First ResponseTM Pregnancy PRO Digital Pregnancy Test & App Access marks an impressive step forward in how technology can address women’s needs throughout their pregnancies,” said Dr. Lauren Streicher, associate clinical professor of Obstetrics and Gynecology at Northwestern University’s Feinberg School of Medicine. “By offering her an all-in-one experience through the testing process and throughout her journey, women can feel that they have another trusted resource along the way, which can lead to more informed pregnancies.”
First Response suggests all women confirm their results with a healthcare professional, as there is a .01 percent chance of testing error.
“We’re proud to work with Church & Dwight Co., Inc. to deliver this new evolution of connected pregnancy testing, and to continue the leadership First ResponseTM has already demonstrated in the pregnancy test category,” said Rick Valencia, senior vice president and general manager at Qualcomm Life.
First ResponseTM Pregnancy PRO Digital Pregnancy Test & App Ac- cess will be available at major retailers in 2016 at a retail price of $14.99 – $21.99. The First ResponseTM app is available for download on Android and iPhone devices and in the Amazon appstore. For more information about First ResponseTM Pregnancy PRO, visit www.PregnancyPRO.com