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It’s coming: Apple releases smart watch Friday

The Apple Watch will make its debut this Friday. Apple says the watch is unlike any device they’ve ever made.

Although the Apple Watch is not the first smart watch in existence, it certainly does give its competitors a run for their money.

The Apple Watch is not an iPhone replacement. The two devices work congruently to offer a technological experience like no other. It allows the wearer do familiar things more quickly and conveniently and opens the door for features previously impossible.    

According to Apple, “It is a whole new experience. One that’s more personal than ever.”

The Apple Watch is a beautifully constructed, compact smart watch. It’s feature-packed, with solid fitness software, hundreds of apps and the ability to send and receive calls via an iPhone.

Consumers can receive text messages, emails and even phone calls on their watch. The watch gives a light tap, alerting its owner of an incoming message or email. The Apple Watch uses unique interactive technology allowing the user to connect with their favorite people in fun, spontaneous ways.

The wearer can send customized tap patterns, live-action sketches or even a heartbeat to their contacts. Fitness nudges are an added feature able to record the wearers daily movements and motivates them to sit less, move more and exercise.

Apple Watch may seem like a complicated device but it’s quite easy to operate.  To wake up the device, a simple lift of the wrist will brighten the screen. Lowering the wrist will turn the watch off. Using the digital crown, one can navigate through the device accessing apps, messages and scroll and zoom features. The Apple Watch also introduces the new concept of “force touch.” By applying more force to the watchface, users can access the ability to respond to text messages or emails.

Reviewers with special access  have mixed reviews on the newest Apple tech. Cnet.com labels the watch, “more like a fashionable toy than a necessary tool.”

Apple insists they paid special attention to the battery life, but reviewers disagreed saying the watch lasts less than a day.

The Apple Watch comes in three different models including the watch sport, watch and watch edition. Prices range from $350 to $17,000. There are 38 styles with various color schemes and metals including stainless steel, rose gold, gold and aluminum. Each watch face is customizable to fit the personality of the owner.

“We designed Apple Watch to reflect a wide range of styles and preferences. Because we want you to love wearing it as much as you love using it,” Apple said in a recent press release.

The watch is available for pre-order, and will be shipped on the release date.

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